Basic Info
Release: July 04, 1954
Runtime: 21 min
Rating: ⭐ 6.0/10 (1 votes)
Status: Released
Videos
THE SECRET OF SELLING THE NEGRO (1954) (YouTube)
The Secret of Selling the Negro
1954
21 min
⭐ 6.0/10
1 votes
Overview
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Genres
Documentary
Production Countries
- United States of America
Spoken Languages
- English en
No streaming providers available for this content
Cast
Robert Trout
Self - Host
Crew
Wayne A Langston
Director
Ray Soitz
Cinematography
Joseph G. Betzer
Producer
Harry W. Lange
Producer
Helen A. Krupka
Writer
Backdrops
Posters
External Links
