Basic Info
Release: November 09, 2004
Runtime: 55 min
Rating: ⭐ 8.0/10 (4 votes)
Status: Released
The Persuaders
2004
55 min
⭐ 8.0/10
4 votes
Overview
PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
Genres
Documentary
Production Countries
No production country data available.Spoken Languages
- English en
No streaming providers available for this content
Cast
Douglas Atkins
Himself
Scott Donaton
Himself
Linda Eatherton
Herself
Stuart Ewen
Himself
Richard Ford
Himself
Richard Frank
Himself
Bob Garfield
Himself
Crew
Barak Goodman
Director
Rachel Dretzin
Director
Douglas Rushkoff
Writer
Barak Goodman
Writer
Posters
